• Cookie policy

Cookie policy

We use cookies here at Hero. Here’s a little information about how they work and why we use them.

By continuing to browse the site, you are agreeing to our use of cookies.

What is a cookie?


A cookie is a tiny piece of computer text put onto your computer’s hard drive by a website and it is used to distinguish you from other users of the site. This means that, when you revisit the website, it recognizes you (or rather it recognizes your computer) and can personalize its content especially for you.

Cookies also allow websites to monitor how effective their advertising is and help advertising agencies serve up ads that are relevant to your interests as you browse the web.

Why Hero uses cookies

We use cookies so that we can recognize you when you are visiting our website and provide the best possible experience for you. We don’t have access to any of your personal information – the cookies just identify your computer.

Using cookies also allows us to analyze how our visitors use the website with a popular program called Google Analytics. Among other things this allows us to see which parts of our website are most popular and therefore most useful.

What cookies do we use?

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 
  • Functionality cookies. These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Can you refuse cookies?

Your browser software will usually be set up to accept cookies initially. You should be able to reset it so that it refuses cookies if you wish. Or you can ask it to notify you when they are used so that you can choose whether to accept or refuse them as you browse.

If you don’t want to receive cookies from our website, you can block them in your browser – you’ll usually need to look under ‘Preferences’. Just bear in mind that this may affect how the website works, and you may not get the best experience possible or may not be able to access parts of our site.


You can learn more at www.allaboutcookies.org. This website is run by an independent body and contains all sorts of useful information about all aspects of cookies.

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